I feel like it was yesterday that I sat down to write the previous New Year’s letter. Yet when I look at what Mana has achieved since then, it’s hard to believe that it’s only been a year. This just proves that time flies when you’re working hard and having fun, especially when you’re part of an awesome team like we have.
2019 was a big year for us because, among other things, we opened our second international branch in the USA (the first is located in Germany). This was a huge milestone. As you may already know, U.S. laws and food standards are much different than those in Europe, so getting our product into your country was no walk in the park. It took us year and a half, but we are proud to say that our bestselling Origin Powder is now on sale, and that we are currently taking U.S. pre-orders for our latest invention…
...In December, after 3 whole years of development, we announced the ManaBurger™ - the world’s 1st nutritionally complete, plant-based alternative to the traditional beef burger. Not only does it outperform traditional beef burgers in terms of look, taste, smell, and mouthfeel, but production requires 90% less energy, water, and land use. Sales will be launching in Europe this spring, and we plan to have it stateside in the second half of 2020.
To us, Mana is more than just a food. It is a road sign to the future of food, a culmination of cutting-edge technology and research. Over the last 6 years, we have carefully designed it to be nutritionally complete, ecologically sustainable, and very, very tasty. In the short term, it saves us time and fills us up, but in the long term, it is an investment in the health of our planet and future generations. But, before you raise your glass…
Let us never forget that Mana would not be here without you, our customers. You are the reason we continue to push the boundaries of better living.
To all our families, friends, fans, customers, partners, competitors and the Mana team – may your new year be full of joy, happiness, and new and exciting challenges, just like ours!
Jakub Krejcik, CEO